UI/UX

Let us act as both, your user experience consultants and expert developers to ensure no product ever hits the market unprepared. With the right UI and UX, your business will have built-in user engagement for the best results. Specific designs and workflows for the application as well as the tools and technology on which the solution get built are identified. Our expertise in user experience design (UX) comes from years of experience developing apps for various small to mid-sized companies and many aggressive start-ups.

What to Expect

UX Designer
  • Conduct user research Learning about users and their behaviour, goals, motivations and needs. UX teams may collect data via various methods, such as interviews with users/stakeholders, competitive analysis, online surveys and focus groups. The data is analysed and converted into qualitative and quantitative information that guides decision-making.
  • Create user personas Identifying key user groups and creating representative personas of their behaviours and demographics. Personas can be used to make in-depth scenarios, a day-in-the-life of a persona, which shows how the product fits into the user’s everyday routine.
  • Determine the information architecture of a digital product Organizing content within an app or website to guide the user to accomplish tasks or educate them about the product. An effective information architecture tells users where they are and how to find the information they need—think of a sitemap or a chatbot with quick-answer prompts.
  • Design user flows and wireframes Creating a low fidelity representation of a design. Wireframes represent a user’s journey as they interact with a website or app, including UI elements such as buttons or images. These are represented in a simplified version using placeholders.
  • Create prototypes Generating an interactive final version of the product pre-development, which is either clickable or tangible. It should enable the user to test the main interactions of the product. Modern prototyping tools even allow designers to record prototypes as videos to guide users through the product’s design functions.
  • Test products on real users Gathering feedback from users based on a minimum viable product (MVP). An MVP is the first iteration of a product with the minimum qualifications required for go-to-market. Product testing can be structured (designers gather user feedback by asking specific questions) or unstructured (the user is left to their own devices to figure out how to use the product, and feedback is gathered based on their natural response rather than explicit questioning).
UI Designer
User interaction (UI) designers are primarily concerned with how a user navigates through a digital product.

  • Determine how users interact with products User interface design concerns the visual styling of an app or website. Think things like how icons are designed, how they’re arranged on the page, and how they relate to each other. Design elements such as font choice, color scheme, graphics, buttons, and menu styling are all elements of interface design. Together, these design choices help people understand what items can be clicked, tapped or swiped, which of a series of buttons is most important, and how to recognize calls-to-action.
  • Work closely with UX designers UI designers work closely with UX designers to make sure the user journey reflects the UX team’s product vision. For instance, is a user able to complete all the steps in an online purchase? Do they respond to upsell or cross-sell prompts at checkout? Some UI designers work on voice user interfaces for voice-activated IoT devices, such as smart speakers or virtual assistants. Their job is to design conversation pathways that facilitate tasks for the user without the aid of a visual interface.